TikTok Grants Viewers Power to Decrease AI-Generated Content in Their Feeds

TikTok is introducing a new feature that allows them to lessen the volume of AI-created content appearing in their timelines. This initiative comes as the company announced that it presently contains more than 1 thousand million content made with AI.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This advancement coincides with a increase in content created by AI, fueled by emerging AI video creators.

The Broader AI Trend

It has been noted that almost one in 10 of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.

“We know from our community that a lot of users appreciate content produced via AI tools, from digital art to science explainers, and we aim to give people the ability to see more or less of that, based on their own choices,” stated a platform representative.

Scale of AI Content

The service shared that there are now over a billion videos on its app tagged as AI-generated. In total, over 100 million videos are added to the app daily, making clips made by AI a limited part of its complete catalog.

Customizing Your Feed

Members will be able to limit or boost the amount of AI-generated videos they watch by using the content preference setting in the application and choosing “AI-generated content”. Further subjects that currently be controlled under the filter include politics, clothing, beauty, and dance.

Platform Guidelines

Its policies require content makers to label “realistic” AI-generated content, and it bans dangerous fake videos of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.

Additionally, the service will henceforth attach an AI-generated watermark to content produced via its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This action is intended to stop users from attempting to evade the tagging system.

Responsible AI Funding

The company is furthermore establishing a $2m educational fund for professionals and institutions to develop educational content about using AI responsibly. This project will assist non-profit groups dedicated to teaching computer science.

Content Safety Approach

The video-sharing app has defended its content review process, amid controversy over plans to make redundant a large number of review team members in the UK. TikTok is planning to reduce a significant number of roles in its content moderation division in its British office, with trade unions and internet security professionals expressing worry that staff are being displaced by machine-led review.

A company official stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content before it has to be seen by people. TikTok announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to the use of its automated systems.

We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is really helping us work at speed.”